Freedom from your phobia

I’m Adam Cox, a clinical hypnotherapist who specialises in phobias and anxiety. Clients and journalists started calling me the Phobia Guru, and the name stuck.

Why phobias are personal to me

In my late teens and early twenties I lived with crippling anxiety. I was afraid of heights, of speaking in front of more than a handful of people, of social situations and of open spaces. I spent years testing every phobia technique I could find, and I was my own first client.

Since then I’ve done free-fall skydives, spoken to audiences of hundreds and performed stand-up on London’s open mic circuit.

How I work

I’ve spent 17 years in clinical practice, and phobias have always been at the centre of it. Every phobia has its own pattern, and knowing those patterns is why many clients notice a real change after a single 90 minute session. For long-standing or more complex phobias, a package of three or five sessions gives us room to build on that first change.

Sessions are one to one over Zoom, so you can work with me wherever you live.

I hold a Postgraduate Certificate and a Postgraduate Diploma in Clinical Hypnotherapy, both with Distinction, from the London College of Clinical Hypnosis and the University of West London. I also host The Hypnotist podcast, which has passed 20 million downloads.

Ways to work with me

Sessions never expire. See prices in US dollars

Not sure where to start?

Book a consultation call for £49. We’ll talk through your phobia and whether I’m the right person to help. If you’d rather start with something free, take the suitability test.

As featured in

BBC One, ITV, Sky News, The Telegraph, The Guardian, Daily Mail, Mirror, The Sun, Metro, Vogue

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